Forecasting the Fashion: Fashion Trend Forecasting
“Fashion used to come from one source at a time, be it the street, the runways or the entertainment business. The interesting thing about today is that influences come from high and low-everything from couture to Target.” Michael Kors
Fashion Forecasting is predicting future fashion trends. In today’s world, trend forecasting can be divided into 2 categories, one is the consumer trend forecasting, which allows shoppers to do all of the forecasting research themselves through trend forecasting blogs, other fashion bloggers and all the cultural inspiration around.
The second category would be the retailers and designers who hire trend forecasters to do in-depth research for their new upcoming fashion lines.
A good fashion forecaster can predict what will be in demand 6 months out and can edit all of the thousands of photographs and trends down to around 25 must have trends (not items).
Why is it important? It is impossible to ask all consumers what they will want to wear next season or year.
Therefore designers and merchandisers must anticipate their wants and needs by being aware of what is going on in the world and anticipating how these events and conditions will affect fashion.
Fashion trend forecasting resources help predict trends in the fashion industry. Fashion & trend forecasting is the prediction of mood, behavior and buying habits of the consumer at particular time of season.
It is no longer a question of finding your markets or consumers by age, geography or income, but looking into how and what they buy, based on their culture, mood, beliefs, occasion & geographic locations, it is also dependent on fashion cycle and plays a major role in introductory phase of recurring fashion cycles.
That’s why every year, there is a fashion trend. Fashion world dictates us what is in and what is out so we can cope up to the world.
I guess in every country, the fashion trend is different because of certain things to consider, like the culture and the weather.
What seems to be dominant is the fashion color for the year. But the style varies. There are some countries that are very conservative and some are not.
Let’s watch out for the next fashion trend!
Trend Forecasting: What Is It Good For?